Pengaruh Fasilitas ATM, Promosi, Lokasi Dan Kepercayaan Terhadap Minat Menabung Masyarakat Pada Bank Sinarmas Kntor Cabang Samarinda

Abstract

This study aims to analyze and prove the influence between ATM facilities, promotion, location and trust on the interest in saving public Bank Sinarmas Samarinda Branch Office. The method in this study uses quantitative methods. The number of research samples was 100 respondents. The results showed that partially ATM facilities (X1) with a significance value of 0.001 <0.005, promotion (X2) with a significance value of 0.001 <0.005, trust (X4) with a significance value of 0.001 <0.005 had a positive and significant effect on people's interest in saving. However, location (X3) with a significance value of 0.084> 0.005 has a positive but insignificant effect on people's interest in saving. Simultaneously ATM facilities, promotion, location and trust have a positive and significant effect on people's interest in saving with a significant value of <0.001.