PENGARUH LIFESTYLE, PERCEIVED EASE OF USE, DAN SAFETY OF USE TERHADAP KEPUTUSAN GENERASI MILENIAL DI KOTA SAMARINDA MENGGUNAKAN LAYANAN MOBILE BANKING DALAM BERBELANJA ONLINE

Abstract

 

The purpose of this study is to know the effects of lifestyle, moderation of use, and safety of use against the millennial generation of mobile banking decisions in the city of samarinda both partial and simultaneous. Data collection methods use a questionnaire measured to the likert scale. The number of research samples is 160. The analysis tools used are desensitized statistical analysis, instruments test, valification tests, let's check again, linear regression analysis, hypothetical tests, test t, test f and r2 test, classic assumption test, normality, multicolonierity test, and heterosity test, Studies have shown that lifestyle variables, perceived ease of use, and safety of use have hada positive and significant impact on mobile banking decisions. Simultaneous lifestyle variables, perceived ease of use, and safety of use have a positive and significant impact on millennial generation decisions using mobile banking..