Jurnal Activa

PENGARUH KONFORMITAS, IKLAN, DAN GAYA HIDUP TERHADAP MINAT BELI MELALUI E- COMMERCE PADA MAHASISWA JURUSAN AKUNTANSI POLITEKNIK NEGERI SAMARINDA

FITRI WULANDARI — 2024-09-27

This study aims to determine the influence of conformity, advertising dan lifestyle on online buying interest through e-commerce to students majoring in accounting at the Samarinda State Polytechnic. This research uses a quantitative dan qualitative approach (mixed method), using primary data through questionnaires dan interview. The respondents in this study were 120 students of the Samarinda State Polytechnic. The Independent Variables used in this study are conformity, advertising, dan lifestyele. While the Dependent variable in this study is online buying nterest through e-commerce. In this study, the analysis tool used was multiple linear regression with the help of Statistikal Product dan Services Solutions (SPSS) software Version 22.T test showed that conformity variable is not influencing dan significant to online buying interest, advertising variable also not influencing dan not significance to online buying interest, but life style is influencing also singnificance to online buying interest . Futhermore, conformity, advertising, dan life style is simultaneously influencing dan significance to online buying interest. Quantitative data in this research is supported with qualitative data, respondents that has been interviewed opinied that conformity does not influencing online buying interest, advertising also doesn’t influencing online buying interest, but life style is influencing online buying interest. Dan confotmity, advertising,dan life style simultaneously influencing online buying interest.Kuantitative data that’s been supported with kualitatif data, furthermore enhance, broaden the kuantitative data with mentioning other factors that influencing online buying interest through e-commerce to students majoring in accounting at the Samarinda State Polythecnic.co

PENGARUH FITUR LAYANAN, MANFAAT DAN KEAMANAN TERHADAP KEPUASAN NASABAH MENGGUNAKAN APLIKASI DALAM GENGGAMAN (DG) BANKALTIMTARA CABANG TENGGARONG

FITRI WULANDARI — 2024-09-27

This study aims to determine the Effect of Service Features, Benefits and Security on Customer Satisfaction Using the Application in Denggaman (DG) Bankaltimtara Tenggarong branch. This study used a quantitative approach, using primary data through questionnaires. The respondents in this study were Bankaltimtara Tenggarong branch customers with qualifications who used the Bankaltimtara In Hand Application (DG). The Independent Variables used in this study were Service Features, Benefits and Safety. While the dependent variable in this study is Customer Satisfaction. In this study, the analysis tool used was multiple linear regression with the help of Software Statistical Product and Servies Solutions (SPSS) version 20. This study used multiple linear regression analysis with the equation Y = 3.672 + 0.332 X1 + 0.545 X2 + 0.166 X3. The regression coefficient of the service feature variable (X1) has a calculated value of ttable > (4.523 > 1.977) with a significant value of 0.000 < 0.05. The benefit variable (X2) has a calculated value of > ttable (9.021 > 1.977) with a significant value of 0.000 < 0.05. The security variable (X3) has a calculated value of > ttable (2.797 > 1.977) with a significant value of 0.006 < 0.05. Then it can be concluded that H1, H2 and H3 are accepted. The results of this study also show that the value of fcalculate is greater than the ftable of (53.745 > 3.060) supported by a significant value of 0.000 < 0.05, then H0 is accepted and H4 is accepted so that it can be concluded that the variables of service features, benefits and security simultaneously have a positive and significant influence on customer satisfaction using the Bankaltimtara Tenggarong Branch In Hand Application (DG).

PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN PENANGANAN KELUHAN TERHADAP KEPUASAN NASABAH PADA PT BANK NEGARA INDONESIA, Tbk KANTOR CABANG SAMARINDA

FITRI WULANDARI — 2024-09-27

"The Influence of Product Quality, Service Quality and Complaint Handling on Customer Satisfaction at PT Bank Negara Indonesia, Tbk Samarinda Branch Office" Department of Accounting, Finance and Banking Study Program, Samarinda State Polytechnic, Under the guidance of Mr. Yunus Tulak Tandirerung, SE., M.SA, as the first Advisor and Mrs. Sailawati, S. ST., M.Sc, as the second Advisor. The purpose of this study was to determine the effect of product quality, service quality and complaint handling on customer satisfaction at PT Bank Negara Indonesia, Tbk Samarinda Branch Office either partially or simultaneously. The data collection method uses a questionnaire with The number of research samples is 114 respondents. The analytical tools used are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis test, t test, F test, and R2 test. The results showed that partially product quality, service quality and complaint handling had a positive and significant effect on customer satisfaction. Simultaneously product quality, service quality and complaint handling have a positive and significant effect on customer satisfaction with a significance value of 0.000 <0.05

PENGARUH KUALITAS PELAYANAN, PENGETAHUAN DAN PROMOSI TERHADAP KEPUTUSAN MENABUNG PADA BANK MANDIRI KANTOR CABANG PEMBANTU SAMARINDA SEBERANG

FITRI WULANDARI — 2024-09-27

This study aims to analyze the effect of service quality, knowledge and promotion on saving decisions. This study uses a quantitative approach, using primary data through questionnaires. Te independent variables used in this research are service quality, knowledge and promotion. While the dependent variable in this study is the decision to save. In this study, the analytical tool used was multiple linear regression with the help of Statistical Product and Service Solutions (SPSS) software Version 26.0. Includes a validity test with r count > r table of (0.2272) and a positive value, reliability tests of service quality (X1), knowledge (X2), promotion (X3) and saving decisions (Y) have reliable values. Classical assumption test, multiple linear regression test, hypothesis testing through t test for service quality value (4.121), value knowledge (4.607) and promotion value (2.041) and value arithmetic f test (81.677) and test the coefficient of determination (R2) Adjusted R Square is worth (0.766) indicating that the variables of service quality, knowledge and promotion have proven to have a positive and significant effect on the decision to save at Bank Mandir samarinda Seberang Sub-Branch Office.

PENGARUH KUALITAS PELAYANAN, KEPERCAYAAN DAN REPUTASI PERUSAHAAN TERHADAP KEPUASAN NASABAH PADA PT BANK RAKYAT INDONESIA TBK KANTOR CABANG SAMARINDA

FITRI WULANDARI — 2024-09-27

This study aims to determine the effect of service quality, trust and company reputation on customer satisfaction of PT Bank Rakyat Indonesia Tbk Samarinda Branch Office. This sudy uses a quantitative approach, using primary data through questionnaires. Respondents in this study were customers of Bank Rakyat Indonesia Samarinda Branch Office. The independent variables used in this study are service quality, trust and company reputation. While the dependent variable in this study is customer satisfaction. In this study the analytical toll used is multiple linear regression in relief Software Statistical Product and Services Solutions (SPSS) Versi 26.0.Collection instrument in the form of a questionnaire. This questionnaire was given in two physical forms/sheets and Online/Google from, as measured by a Likert scale. The sample in this study were 100 customers of Bank Rakyat Indonesia Samarinda Branch Office.The analysis method was tested with Software Statistical Product and Services Solutions (SPSS), which includes a validity test with r count > r table of (0,2272) and a positive value, the reliability test of service quality (X1), trust (X2), reputation (X3) and customer satisfaction (Y) haas a reliable value, test classic assumptions, multiple linear regression test, testing the hypothesis through the t test for service quality is worth (2.337), trust is worth (1.448) and reputation is worth (2.051), and F test count is worth (36.136), and the coefficient of determination test (R²) Adjusted R Square is worth (0.516) indicating that the variables of service quality, trust, reputation have a positive and significant effect on customer satisfaction PT Bank Rakyat Indonesia Tbk Kantor Cabang Samarinda