Mapping Strategy Development Of Traveler Destinations In Empowerment Local Community East Coast In South Sulawesi

Research carried out to identify, analyze, and orientation of the mapping strategy to support the development of tourism destinations empowering local communities an area-based tourism as its leading sector. The approach used is qualitative and quantitative mix techniques. The results showed that developments rating in Sinjai can be seen from: 1) traveler, 2) traveler destination, 3) traveler activities, 4) of accommodation used, 5) traveler trips, 6) average expenditure, 7) characteristics of the traveler market. From the description on the results of the study has increased every year. This is because sights increasingly supported by adequate infrastructure. The mapping showed an increase and expansion of the traveler area each year. Increased traveler destinations and the availability of adequate infrastructure provide the opportunity for local communities to participate in the tourism industry that contribute to the empowerment of local communities. The government's efforts in promoting the expansion of development opportunities in various sectors of the tourism sector strongly support the improvement of the economy and social life of the local community level.


Introduction
Indonesia as a country that consists of thousands of islands (archipelago), has diverse natural beauty and the population is comprised of hundreds of tribes (air-Unity), it is a tremendous tourist potential to be developed. The existence of nature, social and great cultural wealth is an opportunity for the development of tourism in Indonesia. Given the major attraction of tourists visiting Indonesia is because of its natural beauty and wealth of art and culture, as well as the hospitality of its inhabitants are available naturally. Sinjai as one of the districts in South Sulawesi province has the potential areas of sea, land and mountains with an area of 223 km2 and has a population of 238 099 inhabitants. This area has a tourism destination or saving potential is quite promising. It is expected that tourism can develop optimally by government support, private sector and local communities, the tourism destination which was well managed is one of the key factors in job creation, business development, and improvement of infrastructure, facilities and supporting infrastructure. Sinjai has many interesting tourist destinations to visit. One of them is Pulau Sembilan which consists of a cluster of nine islands with sea water is very clear. Of the nine islands, the island Larea-Rea is one of the excellent of Pulau Sembilan. Outspread white sand beaches and crystal clear sea water make it look exotic.
In addition to maritime charm Pulau Sembilan, Sinjai has the charm of mangrove forest located in the village Tongke-Tongke, Eastern Sinjai district. Mangrove forest is a central area of mangrove restoration and learning with an area of 173.5 hectares. Expanse of mangrove forests can be enjoyed by walking through a solid bridge of ironwood establish long hallways that are connected to each other. Visitors can also rent a speed boat to get around enjoying the scenery of mangrove forest. There was also the peak Batupake Gojeng see downtown where the Sinjai District with beautiful natural scenery so motivated by the green mangrove forest operates. Later expected organisasi should try to bring a holistic approach to the management of its strategic, with the understanding that: • The attention of the entire organization is focused on unified objectives, phenomena and problems that are not addressed by technical divisions, and the existence of unequal arrangements within the organization.
• Internal management programs and processes are integrated with the achievement of the expected results from the organization. Management strategic represents the unity of management processes in an organization that is repeated to create value as well as the ability to deliver and expand its distribution to stakeholders or pihal other interested parties. This means that strategic management becomes a unit of the entire integrated process, which can be divided into 6 strata (Heene , 2002: 9), namely: 1. Not too systematic, only relying on intuitive analysis in assessing the organizational environment. Especially specifically when you want to get a picture of what kind of social value will be created in order to produce achievement ( output ) and the formation of community affective responses ( outcomes ) .

2.
Various options were considered and planned for realizing this value creation.

. Traveler interest in tourism
Etymologically, tourism comes from Sanskrit, namely "Pari" means "a lot, many times, spinning" and the word "tourism" means "traveling". Based on the meaning of this word, tourism is defined as a trip carried out many times or circling from one place to another with a particular goal and purpose (Simanjuntak, Tanjung

Results and Discussion
Growth Sinjai tourist attraction consists of coastal tourist attraction, caves, sea, islands, agro, cultural history of the community, as well as events (events tourism). Meanwhile, the potential tourist attraction Sinjai can be seen from the aspect of history, socio-cultural aspects of society and other sectors that may be affected.
• Potential Nature: Potential and competence of natural resources is one of the major tourist attraction in Sinjai which can be interesting for tourists to visit this area.
• Potential Man-Made Travel (Manmade) and Special Interest: Sinjai have the potential man-made tourist attraction that is enough to attract tourists at the time of the visit, in addition to potential natural attractions, history and culture. Artificial tourism potential is any appeal made (engineered) or built by humans is planned as a means for the traveler in conducting tourism activities. In addition to man-made tourist potential (man-made), the potential for special interest tours are also a means or activities required by tourists during a visit to Sinjai.
• Potential special interest referred to in this case is the activity, in addition to special interests and other coastal tourist activities and rock climbing that has been operationally attached to the natural attractions that have been put forward on the potential

b. Market Characteristics Travelers Sinjai
Characteristics or tourist typologies are things that need to be analyzed by a destination to learn more in depth about the suitability of the tourism products available and owned by Sinjai district with a preference of tourists' interest so that role in planning and carrying out promotion and marketing activities of tourism, will be used as the basis for development.  such as providing a variety of culinary delights in restaurants, restaurants, local souvenirs and accommodation, should provide more attractive alternative choices.

In general, both foreign tourists and domestic tourists visiting tourist
The central government has given a great opportunity to the regional governments in their areas of tourism development. The local government is expected to more aggressively capture the opportunities available to accommodate a variety of concepts and system development of local tourism. Participation indicators developed through a participatory precess can help agencies and organizations assess and strengthen participation and sustain it beyond the initial planning stages of development (Morrisse, Janice. 2000:1).

Conclusion
The tourism potential mapping strategy in Sinjai Regency provides clues about the many opportunities for community empowerment in the tourism industry. Mapping shows the increase and expansion of tourist areas every year. The increase in tourism destinations and the availability of adequate facilities and infrastructure provide opportunities for local people to participate in the tourism industry which contributes to the empowerment of local communities. Then the tourism potential must be supported by the government in tourism development by providing regulations that are based on the wisdom of local content. The government must collaborate actively with all elements, both civil society organizations, private and stakeholders so that tourism is sustainable with the concept of halal tourism by maintaining the balance of the natural environment. The government is expected to be able to seize various opportunities for community empowerment in the regional tourism development financing system, increase appropriate technology in environmentally friendly home industries and empower communities in synergy with stakeholders, and actively carry out promotional activities for domestic and foreign tourists.