PENGARUH KUALITAS PELAYANAN, PENGETAHUAN DAN PROMOSI TERHADAP KEPUTUSAN MENABUNG PADA BANK MANDIRI KANTOR CABANG PEMBANTU SAMARINDA SEBERANG

Abstract

This study aims to analyze the effect of service quality, knowledge and promotion on saving decisions. This study uses a quantitative approach, using primary data through questionnaires. Te independent variables used in this research are service quality, knowledge and promotion. While the dependent variable in this study is the decision to save. In this study, the analytical tool used was multiple linear regression with the help of Statistical Product and Service Solutions (SPSS) software Version 26.0. Includes a validity test with r count  > r table of (0.2272) and a positive value, reliability tests of service quality (X1), knowledge (X2), promotion (X3) and saving decisions (Y) have reliable values. Classical assumption test, multiple linear regression test, hypothesis testing through t test for service quality value (4.121), value knowledge (4.607) and promotion value (2.041) and value arithmetic f test (81.677) and test the coefficient of determination (R2) Adjusted R Square is worth (0.766) indicating that the variables of service quality, knowledge and promotion have proven to have a positive and significant effect on the decision to save at Bank Mandir samarinda Seberang Sub-Branch Office.