Analysis of the Effectiveness of Integration of Halal Tourism and Creative Economy in Increasing Local Income in Padang City

Abstract

This study focuses on the integration of halal tourism and the creative economy in Padang City, aiming to explore its impact on local income and community development. The research examines how creative economy actors, particularly in the culinary, craft, and fashion sectors, adapt their products and services to meet halal tourism standards, and how these activities are incorporated into the overall tourist experience. Additionally, the study investigates the role of institutional support and cultural values in facilitating sustainable economic growth through tourism. The purpose of this research is to identify the level of awareness and adaptation among creative actors, evaluate the effectiveness of integration strategies, and uncover challenges and opportunities in maximizing the economic benefits of halal tourism. The study employs a qualitative field research approach, combining interviews, direct observations, and document analysis to collect detailed data from creative economy actors, government officials, and relevant stakeholders in Padang City. Thematic analysis is applied to interpret patterns, identify obstacles, and assess the outcomes of integration between halal tourism and creative economy activities. The results indicate that integration of halal tourism and creative economy initiatives significantly increases local income, enhances tourist engagement, and strengthens collaborative networks among actors. Culinary and craft sectors demonstrate the highest adaptation to halal standards and active participation in experiential tourism activities. However, challenges such as inconsistent standardization, limited access to resources, and insufficient training remain for some sectors. Institutional facilitation, community collaboration, and cultural support have proven crucial in addressing these challenges and optimizing economic outcomes.