Pengaruh Kemudahan Penggunaan, Risiko, Keamanan, dan Fitur Layanan terhadap Minat Masyarakat Menggunakan Aplikasi OVO di Kota Samarinda

  • Zulfikar Zulfikar Politeknik Negeri Samarinda
  • Khofifah Tri Apriliyati Politeknik Negeri Samarinda
Abstract views: 306 , Fulltext downloads: 301
Keywords: ease of use, risk security, service features, interests in using

Abstract

AbstractThe Effect of Ease of Use, Risk, Security, and Service Features on Public Interest in Using OVO in Samarinda City.  Thesis for the Department of Accounting, Finance and Banking Study Program, under the guidance of Mr. Dr. Sudarlan, SE, MT as the first supervisor and Zulfikar, S.E, M.SA (Humbis) as a second guide. This study uses quantitative methods. Data collection techniques in This study uses the technique of distributing questionnaires, observation, and literature. The sample in this study were 250 respondents. Data analysis techniques to be used used in this research are Validity Test, Reliability Test, Classical Assumption Test, Normality Test, Multicollinearity Test, Heteroscedasticity Test, Linear Regression Test Multiple, t test, f test, correlation coefficient, coefficient of determination and use IBM SPSS Version 19 software. The results of this study partially variable Ease of Use, Risk, Security, and Service Features Against Public Interest in Using OVO in Samarinda City., seen from Tcount < T table (-0483 < 1.969) and sig value of 0.629 < 0.05, partially the risk variable has a significant positive effect on Community Interest using the OVO application in Samarinda City, seen from Tcount > T table (4.648 > 1.969) and the sig value of 0.000 > 0.05, partially the security variable has no negative effect and not significant to Community Interest in Using OVO in Samarinda City, seen from Tcount < T table (-0.322 < 1.969) and sig value of 0.748 < 0.05, partially service feature variables have no significant negative effect on Community interest in using Ovo applications in the City Samarinda, seen from Tcount > Ttable (2,069 > 1,985) and the sig value of 0.041 > 0.05, simultaneously the convenience variable p use, risk, security and service features on public interest in using the OVO application in Samarinda City as seen from Fcount > Ftable (5,812 > 4,383) and a sig value of 0.000 < 0.05.

References

Ghozali, Imam, 2018a, Aplikasi Analisis Multivariate dengan Program IBM SPSS 25, ke 9, Semarang: Undip.

H.Idris Meity & Ramdani izul, 2014, Menumbuhkan Minat Membaca Pada Anak Usia Dini, A. Azfan (ed.), Jakarta Timur: Team Redaksi Luxima.

Hery, 2015, Manajemen Risiko Bisnis, A. Pramono (ed.); edisi digi, Jakarte: PT. Gasindo.

Sugiyono, 2013, Metode Penelitian Kuantitatif, Kulitatif Dan R &. D, Bandung: Cv Alfabeta.

Syafitri, 2020, Kepercayaan , Fitur Layanan Terhadap Minat Menggunakan Financial Technology ( Fintech ) Pada Aplikasi Ovo ( Studi Kasus Pada Mahasiswa Feb Upgris Angkatan 2016-2019 ), Konferensi Ilmiah Mahasiswa Unissula (Kimu) 4, pp. 1008–1036.

Sugiyono, 2019, metode penelitian kuantitatif, kualitatif, dan r&d, bandung: alfabeta.

Sujarweni, V. (2015). SPSS Untuk Penelitian. Yogyakarta: Pustaka Baru Press.

Umaningsih, Wahyu Prastiwi dan Dewi Kusuma Wardani, 2020, Pengaruh Persepsi Kemudahan, Fitur Layanan, Dan Keamanan Terhadap Niat Menggunakan E-Money, Jurnal Akuntansi Dan Ekonomi, Volume 5, Issue 21, pp. 113–119, 10.29407/jae.v5i3.14057.

Yuniarti, Ningsih, 2019, Pengaruh Kemudahan Pengguna, Daya Guna, Kenyamanan, dan Kepercayaan terhadap minat menggunakan internet banking, Politeknik Negeri Samarinda.
Published
2022-11-17
Section
Articles