Pengaruh Persepsi Kemudahan, Manfaat, Kepercayaan, dan Promosi terhadap Minat Masyarakat Kota Samarinda Menggunakan Layanan Online pada Pelanggan Ojek

Sudarlan Sudarlan; Marwanto Marwanto; Imeldianti Krisma

doi:10.46964/eksis.v18i1.302

Sudarlan Sudarlan Politeknik Negeri Samarinda
Marwanto Marwanto Politeknik Negeri Samarinda
Imeldianti Krisma Politeknik Negeri Samarinda

https://doi.org/10.46964/eksis.v18i1.302

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Keywords: interest in using, perception of ease, perception of benefits, trust, promotion

Abstract

This research uses quantitative methods. Data collection techniques in this study using questionnaires, observation, and library techniques. The sample in this study were 160 respondents. Data analysis techniques that will be used in this study are Validity Test, Reliability Test, Classical Assumption Test, Normality Test, Multicollinearity Test, Heteroscedasticity Test, Multiple Linear Regression Test, t Test, f Test, Correlation Coefficient, Coefficient of Determination, and using IBM Software SPSS Version 19. The results of this study partially the perceived convenience variable, have a significant effect on the interest of the people of Samarinda City using online motorcycle taxi services, seen from T_count > T_table (2,974 > 1.975) and the sig value of 0.003 < 0.05, partially the perception variable the benefits have no significant effect on the interest of the people of Samarinda City using online motorcycle taxi services, seen from T_count < T_table (-1,361 < 1.975) and the sig value of 0.175 > 0.05, partially trust variable, has a significant effect on people's interest in using online motorcycle taxi services, seen from T_count > T_table (3,331 > 1.975) and the sig value of 0.001 < 0.05, partial promotion variables have a significant effect on the interest of the people of Samarinda City using online motorcycle taxi services, seen from T_count > T_table (3.885 > 1.975) and a sig value of 0.000 < 0.05, simultaneously the variables of perceived convenience, perceived benefits, trust, and promotion have an effect on the interest of the people of Samarinda City using online motorcycle taxi services, as seen from F_count > F_table(20,484 > 2.43) and the sig value of 0.000 <0.05.

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