Transformasi Kain Jumputan sebagai Daya Tarik Wisata Edukasi Menuju Pariwisata Berkelanjutan

Abstract

Jumputan fabric, as one of Palembang's unique cultural heritages, has high historical,
aesthetic, and educational value. Unfortunately, the passage of time and the lack of cultural
learning media have led to Jumputan fabric being less well known among younger generations
and tourists. This study aims to design an educational tour package that can transform
Jumputan fabric into a tourist attraction that is not only entertaining but also educational and
contributes to the preservation of local culture and sustainable tourism development. This
study uses a qualitative descriptive approach with the ADDIE (Analysis, Design,
Development, Implementation, Evaluation) model as the design framework. Data were
collected through direct observation, interviews with managers and craftsmen, questionnaires
for potential tourists, visual documentation, and literature reviews on educational and
sustainable tourism. The design results produced three types of tour packages (schoolchildren,
university students, and the public) that offer hands-on learning activities, including creating
jumputan motifs, dyeing, and fabric drying. Interesting educational itineraries complement
these packages and involve MSME actors and the surrounding community as facilitators for
the activities. This design shows that culture-based educational tourism not only increases the
destination's attractiveness but also creates economic opportunities, strengthens cultural
identity, and raises tourists' awareness of the importance of cultural and environmental
preservation. Thus, transforming Jumputan fabric into an educational tourist attraction is a
strategic step toward supporting community-based sustainable tourism.