Peran Citra Destinasi Pada Hubungan E-Wom Dengan Minat Kunjungan Wisatawan Di Pantai Losari, Kota Makassar

Vinny Corylitha  Sarapang; I Ketut  Surata; I Putu  Utama

doi:10.53050/ejtr.v3i02.182

Vinny Corylitha Sarapang Magister Terapan Pariwisata, Politeknik Pariwisata Bali, Indonesia
I Ketut Surata Politeknik Pariwisata Bali, Bali- Indonesia
I Putu Utama Politeknik Pariwisata Bali, Bali- Indonesia

https://doi.org/10.53050/ejtr.v3i02.182

Abstract views: 538 ,

PDF downloads: 469

Keywords: e-WOM, destination image, visit intention

Abstract

This study sees and analyzes the direct effect of e-WOM on visit intention and destination image, the direct effect of destination image on visit intention, and the indirect effect of e-WOM on visit intention through destination image. The methods of this study used a quantitative approach. I collected data through online questionnaires with a total sample of 200 respondents. The sampling technique used is purposive accidental sampling. Data analysis used the SEM-PLS method. The results showed that e-WOM has no direct effect and an insignificant positive relationship on visit intention, e-WOM has a positive and significant direct effect on destination image, destination image has a positive and significant direct effect on visit intention, and e-WOM has a positive and significant indirect effect on visit intention through destination image or destination image became a mediator between e-WOM and visit intention.

Downloads

Download data is not yet available.

References

Albarq, A.N. 2013. Measuring the Impacts of Online Word-of-Mouth on Tourists Attitude and Intentions to Visit Jordan: An Empirical Study. International Business Research, Vol.7 No.1 pp. 14-22.

Albarq, Abbas N. 2014. Measuring The Impact of Online Word of Mouth On Tourists Attitude and Intention to Visit Jordan: An Empirical Study. International Business Research; Vol. 7, No. 1, 2014. http://www.emeraldinsight.com.

Alcázar, M. C. H., Pinero, M. S., Maya, S. R. 2014. The effect of user-generated content on tourist behavior: the mediation role of destination image. Tourism & Management Studies, 10 (Special Issue). 2014. 158-164.

Budiono, Gatot dkk. 2020. e-WOM Jamu Pada Konsumen Millenials (Studi Eksplanatif Brand Image dan Purchase Intention Pada Produk Jamu Indoherbal). Jurnal Nomosleca Volume 6 Nomor 2, Oktober 2020.

Chang, Lung-Yu, Yu-Je Lee dan Ching-Lin Huang. 2012. The Influence of E- Word-of Mouth on The Consumer’s Purchase Decision: a Case of Body Care Product. Department of Information Management, Kao Yuan University.

Chew, E. Y. T., & Jahari, S. A. 2014. Destination image as a mediator between perceived risks and revisit intention: A case of post-disaster Japan. Tourism 83 Management, 40, 382–393. https://doi.org/10.1016/j.tourman.2013.07.008.

Doosti, Jalilvand, Dkk. 2015. Analyzing the influence of electronic word of mouth on visit intention: the mediating role of tourists’ attitude and city image. International Journal of Tourism Cities, 137-148.

Fotis, J., Buhalis, D., Rossides, N. 2012. Social Media Use and Impact during the Holiday Travel Planning Process. Information and Communication Technologies in Tourism 2012, pp. 13-24.

Hennig-Thurau, T. et al., 2004. Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? Journal of Interactive Marketing, 18(1), pp.38–52.

Jalilvand, M. R., & Samiei, N. 2012. The effect of electronic word of mouth on brand image and purchase intention: An empirical study in the automobile industry in Iran. Marketing Intelligence & Planning, Vol. 30 (4).

Kentzo, dkk. 2020. Analisa Pengaruh e-WOM Terhadap Minat Beli Konsumen Setelah Kejadian Food Poisoning di Restoran X Surabaya Dengan Citra Merek Sebagai Mediator. Jurnal Hospitality & Manajemen Jasa, Vol8, No. 1.

Kim, J., Ahn, K. & Song, H. 2017. Effects of Media and Destination Image on the Behavioral Intention to Visit Hwacheon Sancheoneo Ice Festival. International Journal of Tourism and Hospitality Research, Vol. 31 No. 4, pp 27-41, 2017.

Kotler dan Keller. 2014. Buku Prinsip Prinsip Pemasaran by Philip Kotler Gary Armstrong Edisi 12 Jilid I&2. Edisi Ke 13. Jakarta: Erlangga.

Majid, Nurkholish. 2014. Analisis Pengaruh Electronic Word Mouth terhadap Brand Image dan Dampaknya pada Minat Beli Smartphone Samsung di Kota Malang.

Moreira, P., & Iao, C. 2014. A Longitudinal Study on the Factors of Destination Image, Destination Attraction and Destination Loyalty. International Journal of Social Sciences, Vol. 3 (3), 90–112.

Mulyati, Yofina, Haryeni dan Masruri. 2018. Pengaruh Electronic Word of Mouth Terhadap Citra Destinasi Serta Dampaknya Pada Minat Dan Keputusan Berkunjung Wisatawan Domestik Pada Destinasi Wisata Kota Bukittinggi. Jurnal Ekonomi & Bisnis Dharma Andalas Volume 20 NO 1, JANUARI 2018.

Paludi, Salman. 2016. Analisis Pengaruh Electronic Word of Mouth (e-WOM) terhadap Citra Destinasi, Kepuasan Wisatawan, dan Loyalitas Destinasi Perkambungan Budaya Betawi (PBB) Setu Babakan Jakarta Selatan. https:// stein.ac.id. diakses 10 April 2021.

Putu Yudi Setiawan. 2014. The Effect of e-WOM on Destination Image, Satisfaction and Loyalty. International Journal of Business and Management Invention Volume 3 Issue 1, January. 2014. http://www.ijbmi.org.

Ryu, K. dan Jang, S. 2007. The effect of environmental perceptions on behavioral intentions through emotions: the case of upscale restaurants. Journal of Hospitality and Tourism Research, Vol. 31 No. 1, hlm. 56-72.

Saputra, S., & Barus, M. 2020. Pengaruh Electronic Word Of Mouth (e-Wom) Dan Citra Merek Terhadap Minat Belanja Konsumen Di Batam. Jurnal Ilmiah Manajemen dan Bisnis, Volume 5, No. 1.

Sarwono, J. dan Narimawati, U. 2015. Membuat Skripsi, Tesis dan Disertasi dengan Partial Least Square SEM (PLS-SEM). Yogyakarta: Penerbit ANDI.

Setiawan, H; Lestari, S; and Yanti, Devita. 2019. Keterkaitan antara Electronic Word of Mouth, Citra Destinasi, dan Minat Berkunjung ke Gunung Dempo. Jurnal Manajemen - Vol. 11 (2) 2019, 143-149. http://journal.feb.unmul.ac.id/index.php/jurnalmanajemen

Suwarduki Ratnaningrum Puspa, dkk. 2016. Pengaruh Electronic Word of Mouth Terhadap Citra Destinasi Serta Dampaknya Pada Minat dan Keputusan Berkunjung (Survei pada Followers Aktif Akun Instagram Indtravel yang Telah Mengunjungi Destinasi Wisata di Indonesia). UB: Malang.

Torlak, Omer, Behcet Yalin Ozkara, Muhammet Ali Tiltay, Hakan Cengiz, Mehmet Fatih Dulger. 2014. The Effect of Electronic Word of Mouth on Brand Image and Purchase Intention: An Application Concerning Cell Phone Brands for Youth Consummers in Turkey. Journal of Marketing Development and Competitiveness. Vol 8 (2) 2014.

Xiang, Z., & Gretzel, U. 2010. Role of Social Media in Online Travel Information Search. Tourism Management.

Yoestini dan Eva. S. 2007. Analisis Pengaruh Kualitas Layanan dan Citra Merek Terhadap Minat Beli dan dampaknya Pada Keputusan Pembelian. Jurnal sains Pemasaran Indonesia. No.3. Vol. VI. Hal. 261-276.

Zhang, H., Wu, Y., & Buhalis, D. 2018. A Model of Perceived Image, Memorable Tourism Experiences and Revisit Intention. Journal of Destination Marketing & Management, 8, 326-336.