Determination of the Development Strategy for the Labuan Bajo  Waterfront Based on Visitor Satisfaction

Roseven Rudiyanto; Septian Hutagalung; Laurensius Sandrio; Marius Yosef Seran

doi:10.53050/ejtr.v5i02.654

Roseven Rudiyanto Politeknik eLBajo Commodus, Labuan Bajo, Indonesia
Septian Hutagalung Politeknik eLBajo Commodus, Labuan Bajo, Indonesia
Laurensius Sandrio Politeknik eLBajo Commodus, Labuan Bajo, Indonesia
Marius Yosef Seran Politeknik eLBajo Commodus, Labuan Bajo, Indonesia

https://doi.org/10.53050/ejtr.v5i02.654

Abstract views: 93 ,

pdf downloads: 54

Keywords: Tourist Satisfaction, Strategy Determination, Importance-performance Analysis, Waterfront Labuan Bajo

Abstract

The existence of the Labuan Bajo Waterfront is relatively new. However, the Labuan Bajo Waterfront itself has become a tourist attraction in Labuan Bajo. Therefore, a study is needed to determine tourist satisfaction with the Labuan Bajo Waterfront and design a strategy to increase this satisfaction, especially in the attractions, accessibility, and amenities components. The sampling technique used in this study was random sampling with a questionnaire as a data collection technique. This study used the Likert scale to analyze the level of tourist satisfaction and determine the design strategy using the importance-performance analysis (IPA) method. In this study, the data collected came from 194 respondents. The results showed that tourist satisfaction with the Labuan Bajo Waterfront was very satisfied. In addition, the results of the IPA method show that the Concentrate Here Quadrant is related to cleanliness and safety; items in the Keep The Good Work Quadrant are the condition of the pier or walk board, lighthouse, road leading, footpaths in the Water Front area, ease of visiting the Water Front area, seating/rest facilities, and vehicle parking areas; items in the Low Priority Quadrant are road signs leading to the Water Front Area, trash bins, lighting, information boards, and eating and drinking facilities. The Possible Overkill Quadrant is related to tourism/entertainment activities in the Waterfront Area. Thus, even though the satisfaction level of Waterfront visitors is very satisfied, a destination development strategy is needed to improve quality related to cleanliness and safety.

Downloads

Download data is not yet available.

References

A. Rahman, P. Yuniarti, and D. Aprilia, “PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA PT SETYA KULINER MANDIRI JAGAKARSA JAKARTA SELATAN”, jitk, vol. 5, no. 2, pp. 191-196, Feb. 2020.

H. O. K. Ahmed, “How to use importance-performance analysis (IPA)-based SWOT analysis as a new quantitative methodology for developing actual strategic plans in universities,” SN Social Sciences, vol. 1, no. 1, Jan. 2021, doi: https://doi.org/10.1007/s43545-020-00039-9.

Alvianna and R. Alviandra, “Pengaruh destinasi wisata dan kepuasan wisatawan terhadap minat berkunjung kembali di Kampung Wisata Topeng Malang,” in Seminar Nasional Kepariwisataan, Malang: Program Diploma Kepariwisataan, 2020, pp. 248–257.

L. Andrades and F. Dimanche, “Destination competitiveness and tourism development in Russia: Issues and challenges,” Tourism Management, vol. 62, pp. 360–376, Oct. 2017, doi: https://doi.org/10.1016/j.tourman.2017.05.008.

P. Barisic and I. Maric, “THE ROLE OF MANAGEMENT AS A STRATEGIC TOURISM GUIDELINE: CASE OF CROATIA,” International Journal of Business and Management Studies, vol. 1, no. 2, pp. 423–431, 2012, Accessed: 2023. [Online]. Available: https://bib.irb.hr/datoteka/718082.THE_ROLE_OF_MANAGEMENT_AS_A_STRATEGIC_TOURISM.pdf

Biro Komunikasi Publik Kementerian PUPR, “Kementerian PUPR Ubah Wajah Labuan Bajo Menjadi Kawasan Wisata Premium Berkelas Dunia,” Kementerian PUPR, Oct. 02, 2021. https://www.pu.go.id/berita/kementerian-pupr-ubah-wajah-labuan-bajo-menjadi-kawasan-wisata-premium-berkelas-dunia (accessed Aug. 23, 2023).

J. Carlos Castro, M. Quisimalin, C. de Pablos, V. Gancino, and J. Jerez, “Tourism Marketing: Measuring Tourist Satisfaction,” Journal of Service Science and Management, vol. 10, no. 03, pp. 280–308, 2017, doi: https://doi.org/10.4236/jssm.2017.103023.

F. Fatayah, I. F. Yuliana, and L. Muf’idah, “Analisis Validitas Dan Reliabilitas Dalam Mendukung Ketuntasan Belajar Model STEM,” Buana Pendidikan, vol. 18, no. 1, pp. 49–60, 2022.

S. Ghose and M. Johann, “Measuring tourist satisfaction with destination attributes,” Journal of Management and Financial Sciences, no. 34, pp. 9–22, Jul. 2019, doi: https://doi.org/10.33119/jmfs.2018.34.1.

United Nations. Statistical Division and World Tourism Organization, International recommendations for tourism statistics 2008. New York: United Nations, 2010.

R. Lesmana, Wiwik Habiyah, and Nuzul Inas Nabila, “Peran Kepuasan Wisatawan Terhadap Loyalitas Wisatawan Pada Objek Wisata Kepulauan Seribu Jakarta,” JIMF (Jurnal Ilmiah Manajemen Forkamma), vol. 3, no. 2, Mar. 2020, doi: https://doi.org/10.32493/frkm.v3i2.3580.

H. Lubis, “PEMODELAN DERMAGA APUNG DI TEMPAT PARIWISATA DANAU TOBA, SUMATERA UTARA,” Sensistek: Riset Sains dan Teknologi Kelautan, vol. 5, no. 5, pp. 37–40, Jun. 2022, Accessed: Aug. 23, 2023. [Online]. Available: http://journal.unhas.ac.id/index.php/SENSISTEK/article/view/19410

T. N. Ma’rifat, E. Suwondo, and N. E. Kristanti, “Analisis Tingkat Kepuasan Wisatawan Terhadap Sarana Wisata Untuk Perancangan Strategi Pemasaran Pantai Kuwaru Kabupaten Bantul D.I Yogyakarta,” Agroindustrial Technology Journal, vol. 2, no. 1, p. 65, May 2018, doi: https://doi.org/10.21111/atj.v2i1.2816.

J. A. Martilla and J. C. James, “Importance-Performance Analysis,” Journal of Marketing, vol. 41, no. 1, pp. 77–79, Jan. 1977, doi: https://doi.org/10.1177/002224297704100112.

M. R. Muis, D. K. Gultom, J. Jufrizen, and M. E. Azhar, “Model Elektronik Word of Mouth: Citra Destinasi, Kepuasan dan Loyalitas Wisatawan,” Jurnal Ilmiah Manajemen dan Bisnis, vol. 21, no. 1, pp. 1–19, Apr. 2020, doi: https://doi.org/10.30596/jimb.v21i1.3694.

I. Pratama and H. Helma, “Analisis Kepuasan Pengunjung Terhadap Pelayanan Wisata Pantai Tan Sirdano Kabupaten Pesisir Selatan Menggunakan Customer Satisfaction Index Dan Importance Performance Analysis,” Journal of Mathematics UNP, vol. 4, no. 4, pp. 12–17, 2019, Accessed: Aug. 23, 2023. [Online]. Available: https://ejournal.unp.ac.id/students/index.php/mat/article/view/7917/3729

P. Ramseook-Munhurrun, V. N. Seebaluck, and P. Naidoo, “Examining the Structural Relationships of Destination Image, Perceived Value, Tourist Satisfaction and Loyalty: Case of Mauritius,” Procedia - Social and Behavioral Sciences, vol. 175, pp. 252–259, Feb. 2015, doi: https://doi.org/10.1016/j.sbspro.2015.01.1198.

I. Rašovská, M. Kubickova, and K. Ryglová, “Importance–performance analysis approach to destination management,” Tourism Economics, vol. 27, no. 4, pp. 777–794, Feb. 2020, doi: https://doi.org/10.1177/1354816620903913.

G. Sandhubaya, S. Hidayatullah, and N. Roedjinandari, “Study of Influence of Cleanliness, Health, Safety & Environment Sustainability on Tourist to Revisit the Beaches of Indonesia,” International Journal of Advances in Scientific Research and Engineering, vol. 7, no. 10, pp. 36–47, Oct. 2021, doi: https://doi.org/10.31695/IJASRE.2021.34090.

W. V. Saway, S. Alvianna, Estikowati, A. Lasarudin, and S. Hidayatullah, “DAMPAK ATRAKSI, AMENITAS DAN AKSESIBILITAS PANTAI PASIR PUTIH KABUPATEN MANOKWARI TERHADAP KEPUASAAN WISATAWAN BERKUNJUNG,” PARIWISATA BUDAYA: JURNAL ILMIAH AGAMA DAN BUDAYA, vol. 6, no. 1, p. 1, Mar. 2021, doi: https://doi.org/10.25078/pba.v6i1.1937.

Bambang Sunaryo, Kebijakan pembangunan destinasi pariwisata: konsep dan aplikasinya di Indonesia, 1st ed. Gava Media, 2013.

K. C. Media, “Waterfront City Jadi Pilihan Wisata Sore Hari di Labuan Bajo,” KOMPAS.com, May 09, 2022. https://travel.kompas.com/read/2022/05/09/070700927/waterfront-city-jadi-pilihan-wisata-sore-hari-di-labuan-bajo (accessed Aug. 23, 2023).

F. Tjiptono, Strategi Pemasaran, 4th ed. Yogyakarta: Andi Publisher, 2015.

Y. Wang and Griffith Institute for Tourism, More important than ever: measuring tourist satisfaction. Gold Coast, Qld.: Griffith Institute for Tourism, Griffith University, 2016.