REDESAIN SARANA NIAGA PENJUALAN FROZEN FOOD
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Abstract
This study aims to redesign the frozen food sales outlets in Surabaya to improve efficiency, function, and buyer appeal. The problems identified include limited storage space, difficulty in mobility, and unattractive product layout. The research data used in this study used a mix method, which included interviews, questionnaires, documentation, literature data such as journals and websites, field observations on frozen food sales activities by sellers, then the data was analyzed by researchers using needs analysis to find out how sellers need to fulfill their sales processes. Case studies were conducted on two sources, namely Shita Frozen Food and Fressh Frozen in Surabaya, to understand the specific needs in carrying out sales activities. The results of the analysis showed that the current commercial facilities were inadequate in terms of storage capacity, ease of use, and effectiveness of product layout. The proposed redesign includes the use of lightweight but sturdy materials, the application of knockdown and portable systems to facilitate mobility, and a more attractive display design. Based on the analyzed data, it can be concluded that the commercial facilities can carry 4 styrofoam which can accommodate 140 packs of frozen food, 2 baskets, 1 seller chair. And the trading facilities have dimensions of length: 156 cm width: 104 cm height: 200 cm. This design is expected to provide functional and aesthetic solutions that support the operational activities of frozen food traders while improving the consumer shopping experience.
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