ANALISIS VISUAL TEMPAT SAMPAH PADA SUSTAINABLE EVENT: STUDI KASUS DI PERUSAHAAN KERTABUMI

Authors

  • Uns Farhah Gholiyah Universitas Pendidikan Indonesia
  • Andri Pahrulroji Universitas Pendidikan Indonesia, Tasikmalaya
  • Meita Annisa Nurhutami Universitas Pendidikan Indonesia, Tasikmalaya

DOI:

https://doi.org/10.46964/jkdpia.v14i1.1639

Keywords:

Tempat Sampah, Elemen Desain Visual, Visual Analog Scale (VAS), ANOVA, Regresi

Abstract

Pengelolaan sampah di ruang publik sering menghadapi kendala rendahnya kepatuhan masyarakat dalam membuang sampah pada tempat yang sesuai. Elemen visual tempat sampah berperan penting dalam membantu pengunjung mengenali fungsi tempat sampah sehingga dapat memengaruhi perilaku pembuangan sampah. Penelitian ini bertujuan untuk menganalisis perbedaan persepsi terhadap tiga desain tempat sampah serta mengidentifikasi elemen visual yang paling dominan memengaruhi tindakan pengunjung. Metode penelitian menggunakan pendekatan kuantitatif dengan penyebaran kuesioner dalam bentuk Visual Analog Scale (VAS) kepada 64 responden. Analisis data dilakukan melalui uji ANOVA, dan analisis regresi. Hasil analisis menunjukkan adanya perbedaan signifikan pada seluruh elemen visual antar desain tempat sampah. Dari aspek fungsional, elemen warna dan ukuran lubang terbukti paling dominan dalam membantu responden mengenali tempat sampah sebagai objek pembuangan. Analisis regresi menegaskan bahwa kombinasi warna yang jelas serta lubang dengan ukuran tepat mampu mempermudah pengenalan fungsi. Kesimpulannya, warna dan ukuran lubang menjadi elemen visual utama yang menentukan keberhasilan desain tempat sampah dalam mendorong pengunjung membuang sampah pada tempat yang tepat.

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Published

2026-07-11

How to Cite

Gholiyah, U. F., Pahrulroji, A. ., & Nurhutami, M. A. . (2026). ANALISIS VISUAL TEMPAT SAMPAH PADA SUSTAINABLE EVENT: STUDI KASUS DI PERUSAHAAN KERTABUMI . Jurnal Kreatif : Desain Produk Industri Dan Arsitektur, 14(1), 41–56. https://doi.org/10.46964/jkdpia.v14i1.1639

Issue

Vol. 14 No. 1 (2026): Vol. 14., No. 1., April 2026

Section

desain

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