PERANCANGAN MASKOT SEBAGAI IDENTITAS VISUAL PROGRAM STUDI DALAM MENINGKATKAN BRAND AWARENESS MELALUI MEDIA INSTAGRAM

Authors

  • Rizka Indah Armianti Politeknik Negeri Samarinda

DOI:

https://doi.org/10.46964/jkdpia.v14i1.1839

Keywords:

mascot, visual identity, brand awareness, Instagram, design thinking

Abstract

The Wood and Fiber Product Design Study Program has not yet established a consistent visual identity on Instagram,
resulting in limited recognition among prospective students. One visual strategy that can strengthen identity and audience
recall is the use of a mascot representing the character of the study program. This research aims to design a mascot as the
visual identity of the Wood and Fiber Product Design Study Program and to analyze its contribution to increasing brand
awareness through Instagram. The study applies the Design Thinking method consisting of the stages of empathy, define,
ideate, prototype, and test. Data were collected through observation, interviews, and questionnaires involving 30
respondents. The results show that the selected mascot successfully created visual consistency in the program’s Instagram
appearance and contributed to improving brand awareness, achieving 83% brand recognition, 76% brand recall, and 68%
top-of-mind awareness. These findings indicate that mascots function not only as aesthetic visual elements but also as
effective visual communication strategies for strengthening identity and audience recall of the study program.

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Published

2026-07-12

How to Cite

Armianti, R. I. (2026). PERANCANGAN MASKOT SEBAGAI IDENTITAS VISUAL PROGRAM STUDI DALAM MENINGKATKAN BRAND AWARENESS MELALUI MEDIA INSTAGRAM . Jurnal Kreatif : Desain Produk Industri Dan Arsitektur, 14(1), 126–133. https://doi.org/10.46964/jkdpia.v14i1.1839

Issue

Vol. 14 No. 1 (2026): Vol. 14., No. 1., April 2026

Section

desain

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